Since 1975, Kitchen Kaboodle has been Portland’s go-to store for people looking to make their house a home.

Brand Guide

Kaboodle has been honored as one of the nation’s top 25 kitchen stores of the last 25 years. And we’ve been the US nominee for the international GIA award. But, we’re more than simply a kitchen store.

You’ll find an unsurpassed selection of the finest cookware, bakeware, cutlery, tools & gadgets, kitchen appliances, and much more, all carefully selected by our skeptical buyers. And you’ll enjoy a glittering collection of dinnerware, table linens, glassware, and decorative accessories. But, we’re also proud of one of the most distinctive selections of furniture you can find anywhere, including sofas, sleepers, and recliners; dining tables & chairs, barstools and buffets; occasional tables, lamps and lots of rugs.

ABOUT OUR BRAND

  • Conversational, Warm, and Approachable

    We speak like a friendly and knowledgeable neighbor—not overly formal, never robotic.

    Helpful with a Hint of Wit

    We keep things informative but sprinkle in charm. We’re not afraid of a pun or clever line, as long as it feels natural.

    Confident, Not Pushy

    We love what we carry and it shows, but we never shout. We invite people in, we don’t hard sell.

  • Only in Portland Since 1975

    We Make Your House a Home

    It’s all here. From potato peelers to sleeper sofas. Ready to make your house a home.

    Celebrating 50 Years of Making Your House a Home

  • DO:

    Use humor where it feels right

    Focus on usefulness and quality

    Celebrate small joys (like the perfect cup of coffee or a clever new gadget)

    Highlight our Portland roots and community connection

    DON’T:

    Use overly sales-y or corporate language

    Overwhelm with technical specs—keep it real and relatable

    Talk down to the customer

  • At Kitchen Kaboodle, we primarily use vendor-supplied photography, favoring warm, styled images that feature only the products we carry. We avoid photos that include additional items not available in our assortment. For clarity and consistency, we also use clean, knockout images on white backgrounds.

  • Website: www.kitchenkaboodle.com

    Ecomm: www.shop.kitchenkaboodle.com

    Instagram: www.instagram.com/kitchen_kaboodle/

    Facebook: www.facebook.com/KitchenKaboodle/

Colors, Typography & Brand Marks

WHITE

#ffffff

GREY

#eaeaef

PURPLE

#7b2864

GREEN

#ced103

BLACK

#000000

Heading1 - ROBOTO

Heading2 - ROBOTO

Heading3 - ROBOTO

Heading4 - ROBOTO

Paragraph1 - MONTSERRAT

Paragraph2 - MONTSERRAT

Paragraph1 - MONTSERRAT

An outdoor scene in a park showing wooden benches, asphalt pathway, green grass, trees, and a blue sky with clouds.

Our Logo

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Logo for Kitchen Kaboodle, a store in Portland since 1975, with purple text on a black background

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Logo for Kitchen Kaboodle, a business in Portland since 1975.

*Use only on dark backgrounds. Check if it meets color contrast requirements before using it.

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Logo of Kitchen Kaboodle, a store in Portland since 1975

*Use only on dark backgrounds. Check if it meets color contrast requirements before using it.

DOWNLOAD: PNG | VECTOR

Black and white logo for Kitchen Kaboodle with the tagline "Only in Portland since 1975" beneath it.

*Use only on dark backgrounds. Check if it meets color contrast requirements before using it.

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50th Anniversary Branding

Logo celebrating 50 years for a restaurant named Kitchen Kaboodle, established in Portland since September 2005.

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Logo celebrating 50 years of Kitchen Kaboodle, a Portland-based business established in September 2005.

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AD EXAMPLES

Digital Display

Our digital display ads appear across a wide range of online platforms—including Google, social media, and popular websites—helping us reach customers where they browse, scroll, and shop every day. These ads drive traffic, boost awareness, and support ongoing promotions and events.

Advertisement for outdoor furniture by Kitchen Kaboodle, celebrating 50 years, featuring a wooden outdoor dining table with six chairs on a deck with potted plants, and another scene with a table and chairs set with hanging woven pendant lights on a patio.
Close-up of an outdoor patio table with a wooden top and a metal and wood chair with a gray cushion.
Outdoor patio with a round metal table, four chairs with blue cushions, and a potted plant, in front of a brick house with a garden.

AD EXAMPLES

Broadcast & Streaming

Our broadcast and streaming ads through Comcast run across live TV, On Demand, OTT networks, and popular ad-supported streaming platforms. This multiscreen approach ensures we reach viewers wherever they’re watching—on cable, smart TVs, or streaming devices.

2024 Housewares Branding

2024 Cuisinart Trade In & Trade Up Event

2024 Black Friday Sale

2024 American Leather Comfort Sleeper Sale

2024 Holiday - Cookware

2024 Holiday - Bakeware

2024 Holiday - Coffee

2024 Holiday - Homemade Gifting

A magazine page showing a bowl of soup with vegetables and a plate of purple berries topped with mint leaves, and a promotional flyer for kitchen cutlery discounts.

AD EXAMPLES

Print

We run print ads in trusted local publications across the Portland metro area, including Willamette Week, Portland Monthly, Oregon Home, and more. These placements help us connect with our community through engaging, high-quality editorial environments.

Advertisement for kitchen cookware sale with images of pots and pans, highlighting discounts on Cuisinart, Le Creuset, and Hestan cookware, with store locations and website.
Collage of living and dining room furniture, including a wooden dining table with chairs, a gray sofa with pillows, and a wooden dining table with chairs. Text overlay promoting furniture stores in Portland.
A dining room with large windows showing a green outdoor view. A wooden dining table with six chairs, a sideboard with a vase of flowers, and artwork on the wall. Sunlight brightens the room.